Tips for Successful Business SMS Marketing

Short message service (SMS)is probably the most underutilized form of marketing especially among small businesses. Yet, business sms marketing can be very effective if deployed well, considering that 98% of phone text messages are opened. The leads-to-sales conversion rate for this form of customer messaging is so good that you certainly want to give it a shot.

Below are guidelines for successful business messaging via SMS:

Adhere to SMS Marketing Regulations

Text message spamming is prohibited, making it important you shun it all together. But there’s a proper way to request potential customers to sign up for such marketing messaging as you engage them online. In one scenario, you may encourage a prospect to sign up for the messaging by personally sending you a phone sms or choosing a checkbox option. The prospects that opt in are high quality leads.

Say No to Lengthy …

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