Tips for Successful Business SMS Marketing
Short message service (SMS)is probably the most underutilized form of marketing especially among small businesses. Yet, business sms marketing can be very effective if deployed well, considering that 98% of phone text messages are opened. The leads-to-sales conversion rate for this form of customer messaging is so good that you certainly want to give it a shot.
Below are guidelines for successful business messaging via SMS:
Adhere to SMS Marketing Regulations
Text message spamming is prohibited, making it important you shun it all together. But there’s a proper way to request potential customers to sign up for such marketing messaging as you engage them online. In one scenario, you may encourage a prospect to sign up for the messaging by personally sending you a phone sms or choosing a checkbox option. The prospects that opt in are high quality leads.
Say No to Lengthy SMS
The recommended maximum for this messaging is 160 characters. If one message contains more than 160 characters, a mobile network normally splits it into smaller chunks. Before being delivered to the intended customer’s device, the sets of text may be merged, although many times there are glitches in the process. It’s possible for a carrier not break or merge such text. Likewise, there’s no guarantee a carrier will deliver an SMS longer than 160 characters.
Long text messages pose several problems, such as the possibility of not being delivered at all or reaching the recipient in a disorganized form. You don’t want your prospective customers failing to receive your message or not being able to discern the essence of your marketing communication. In any case, SMS messaging is by design meant to be short. Likewise,an SMS is no blog post, so make it short to ensure its recipient will read it to the end.
To make the most of your business sms marketing, you must get the timing right. The need for timing stems from the nature of text messaging, whereby a recipient can choose to open it upon delivery and not wait until lunch-time, weekend, or availability of wifi to do it. Such a characteristic of sms messaging opens up incredible opportunities to optimize marketing results.
A good example is an sms from your local pizza inn declaring attractive deals when you’re about to order food! So, consider when your prospects are most likely to need your product or service and send them promotional sms. The right timing might be a particular time during the day, week day, or a specific month.
You can have impressive results with a properly-executed business sms marketing plan. Choose the correct timing, direct the messaging to opted-in recipients, and limit sms length within 160 characters.